Creative Radio Advertising

The Radio & Podcasting Awards are a range of qualifications suitable for existing or aspiring radio/podcast industry professionals. They explore the role of sound in marketing, communications, presenting and storytelling.

These qualifications have been developed in partnership with GoCreate Academy and are the final step of an online course taught by top industry professionals.

There are 4 diploma levels, DipLCM, ALCM, LLCM and FLCM. Each qualification consists of two parts. Part 1: Submitted content and Part 2 A live interview.

What’s in the exam

DipLCM

Exam content

Part 1: Creative radio practice

  • Two different radio commercials
  • Recording
  • Programme notes

Part 2: Interview

ALCM

Exam content

Part 1: Production notes and materials

  • Three radio commercials
  • Written presentation

Part 2: Interview

Part 3: Discussion

LLCM

Exam content

Part 1: Production notes and materials

  • Three radio commercials
  • Written presentation

Part 2: Interview

Part 3: Discussion

FLCM

Exam content

Part 1: Production notes and materials

  • Two radio campaigns
  • Written presentation

Part 2: Presentation

Part 3: Discussion